Agents are always trying to find different ways to get their listings to stand out among the rest. Buyers now recognize the importance of technology as the majority of them use the internet to browse through online listings. That means you may only have one chance to make a good first impression. So, to put it simply, professional photography matters. Here are a few reasons why homeowners should realize the importance of taking professional photos.
 
Lessens Your Load
It can take hours to capture the right listing photos. Whether you hire a professional staging company or use your furniture, each room in the home needs to be prepared. The company that you’ve hired will set up, take the photos, send them to your real estate agent, and potentially create videos, virtual tours, and social media advertisements depending on your package. Having someone else who handles these tasks will free up your time to focus on other selling projects.
 
Shines A Spotlight on Your Home
When done right, professional photos will make people engaged in your listing. Prospective buyers will use your home as a benchmark. All other properties they see will be compared to it.
 
Increase in Offers
People need to feel as if they can see themselves living in the home. If your listing looks inhabitable, it will take more time for your home to sell. The professional photos will become an asset that will create attraction and promotion opportunities.
 
Increase in Profit 
Homes with professional photography tend to sell thousands over market value. On average, if your home is marketed between the $300,000 to $1 million-dollar range, high end photography can increase your profit by $3,000 to $11,000. If your home looks good, then the perceived value of the buyer increases. Your home will be in demand.
 
Sold!
Your home will sell faster. A home with one photo can spend nearly double the time on the market compared to a home with a portfolio of professional photos.
 
Ask your real estate agent how they are going to market your home. Marketing strategies are different depending each property with video footage going throughout your home or drones hovering above your home. Ask about the photographer they use and to see samples from their portfolio. Some people consider themselves professional photographers by practice and trade, but at the end of the day, you should only deal with professionals.

At Knowledge Broker, our goal is to create an open-source of information for all our clients. We want to ensure that, at the end of the day, they get exactly what they want and what they need. If you know someone who could use our help or services please put them in touch with us or send us their details using the contact information below. And before you go, click here to take the Knowledge Broker Quiz and see exactly what we can do for you!

JOSHUA CAMPBELL (@knowledgebrkr)
Real Estate Broker
Coldwell Banker The Real Estate Centre, Brokerage
joshua@knowledgebroker.ca
249 Avenue Road • Newmarket, ON L3Y 1N8
289.231.0001