Landlords Stage Your Rental Properties
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When most people hear the word “staging” they refer it to a property sale. In-home buying situations, staging has been verified to improve the overall look and feel of a property and can get sellers up to 10% more money in the final sale. With a rental property, it can do something similar. Staging a rental shows the high level of care you have for your rental property. It shows the worth of the unit and says to potential tenants “this is a liveable space.” To really stress the point about how important staging your rental is, here are three more reasons why you should do it.
#1 It Appeals To Your Target Demographic
You can set your social media, phrase your listings and highlight key elements of the surrounding area to your target demographic but pictures still speak louder than words. If you have a clearly outlined target tenant, design the unit to fit their taste and requirements. For example, the way you stage for a retired couple is not the way you will stage for university students. A retired couple might want low seating, entertainment area and a nice kitchen. University students however might want a lot of space to entertain, quiet study space and room for extra guests.
#2 It Sets Your Apart
There are a lot of rentals available online. Most look sloppy, empty and photographed with a cellphone. If you have a higher-priced property you need to demonstrate that in your presentation. Higher quality tenants will be drawn to your property by the elevated effort you put in. They will not only be able to picture themselves in the space but also be able to validate the price of the rental.
#3 It Shows Cleanliness
It goes without saying that after tenants leave the first thing you should do is clean and fixes everything that might cause potential tenants to turn away. But even properties that sparkle can still look dusty and dirty when there is no furniture in a room. It’s like psychologically when we see empty rooms and think vacant, unused and unkept. These aren’t words you want to be associated with your property.
The only time it’s not worth the money to stage your property is if landlords find themselves in a very competitive rental market in an upscale neighbourhood. The property will likely have a quick turnover rate whether it is staged or not. But if this does not apply to you, we cannot urge you enough to stage your property before you list. We know a few amazing interior designers and photographers who are ready to take your rental to the next level.
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JOSHUA CAMPBELL (@knowledgebrkr)
Real Estate Broker
Coldwell Banker The Real Estate Centre, Brokerage
249 Avenue Road • Newmarket, ON L3Y 1N8